The PURE FLĀVA Story
Welcome to Phĭnda Roots Collaboration! We’re Creating Tangible Ways to Expand Minds & Advance Lives
Phĭnda Roots Collaborations Ltd, operating under the brand name PURE FLĀVA, was born from a simple yet profound idea: everyone should have easy access to the rich umami flavor of conch, without any hassle.
In The Bahamas, conch holds a special place in the hearts and palates of locals, often considered a national treasure. Its deep-rooted origins and versatile uses are celebrated across the islands. Yet, despite its popularity, there was a glaring gap in the market – no Bahamian stock and broth manufacturer existed to capture the essence of this beloved ingredient.
But it wasn't just a local issue. Globally, conch enthusiasts were left with limited options beyond dried or raw conch. No manufacturer in the global industry was producing conch-based stock and broth products, leaving a void in the culinary world.
Recognizing this untapped potential, we set out to fill the gap. Phinda Roots Collaborations Ltd, trading as PURE FLĀVA, was established with a clear mission: to make the savory goodness of conch accessible and sustainable for everyone, from home cooks to professional chefs.
Our journey began with a commitment to innovation and quality. We wanted to create a product that not only captured the essence of conch but also offered convenience and versatility. Through meticulous research and development, we perfected our recipe to deliver a broth that embodies the true essence of conch, rich in flavor and nutrients.
Today, PURE FLĀVA stands as a pioneer in the industry, offering a unique solution to conch enthusiasts worldwide. Our products are crafted with care and precision, ensuring that every sip brings you closer to the authentic taste of the Bahamas.
Join us on our journey as we celebrate the flavors of the Caribbean and beyond. Welcome to PURE FLĀVA, where every bowl tells a story of innovation, sustainability, and the timeless allure of conch umami.
Our Core
Brand Mission
To help our customers create a variety of healthy, tasty soups, sauces, gravies, main dishes and side dishes everyone would enjoy!
Brand Vision
We are dedicated to having our fresh & healthy broths (products) used in kitchens worldwide!
About TMW
Taneca affectionately dubbed the Idea Generator
TMW has nearly 20 years in the natural health and wellness industry before venturing into the Food and Beverage sector, which was a leap into the unknown to say the least. She considers herself to be a Passionate Learner, embracing new knowledge through research, experiences, and conversations.
She is Detail-Oriented and very organized doing her best to keep operations running as smooth, efficient and clear as possible. She is also Resourceful and Solution-Oriented, tackling challenges creatively, and she considers herself to be Driven by goals; continuously striving for improvement, both personally and professionally, which she believes has significantly contributed to Phĭnda Roots Collaborations t/a PURE FLĀVA progress in this new venture thus far.
About CTL
Tamika affectionately dubbed the Innovator
CTL is a Grand Bahama native and self-proclaimed epicurean. Having begun a professional career in the maritime industry, Tamika ventured into the Food and Beverage industry as the owner and Head Salad Maker of Your Catered Fix in Freeport where she specialized in fresh salads, sandwiches and soups, from 2017-2022.
She says she became the creator of “happiness”; turning the hobby of cooking into a passionate way of life! Now, as the co-founder of PURE FLĀVA, she is excited to continue that same happiness as she and the team endeavor to bring fresh authentic island 'FLĀVAs ' that are uniquely Bahamian to local and international markets.
About CTK
Christine affectionately dubbed the Grower
CTK is a highly accomplished executive manager. She has 40 years of domestic and international experience in operations, P & L (profit and loss) management, multi- channel product distribution, strategic positioning, acquisitions, and strategic planning with both start-ups and growth organizations.
Christine brings a wealth of knowledge and experience to the A-team as a result-oriented team player, with proven success in new market identification, strategic thinking, and problem solving. She has a proven track record of increasing sales, local and international market share, and profitability. Born, raised and also living in the Bahamas, Christine is also committed to community building throughout the Bahamas through this auspicious endeavor.
PURE FLĀVA
Did You Know?
“MAJOR FLĀVA”: New conch broth product hits the market
Published on March 24, 2022 by Eyewitness News
NASSAU, BAHAMAS — PURE FLĀVA is proudly launching its first product, the Conch Broth, billed to bring an innovative and exciting flavor option to the global culinary market.
Businesswomen Launch Conch Product
Published on April 10, 2022 by Our News
FREEPORT, GRAND BAHAMA – A trio of Bahamian businesswomen did not let a slumping economy and global health crisis stop them from pursuing their culinary dreams.
PURE FLĀVA's International Debut on The Caribbean Cookout Show
In June 2022, renowned Chef Simon Hall Jr. featured PURE FLĀVA on The Caribbean Cookout Show, airing on Island TV Network, where he prepared his new creation inspired by Conch Broth: Conch Chips.